Many companies are utilizing technology to improve operations as well as improve cybersecurity and engage customers. However, using technology to manage changing business needs more than just purchasing or implementing tools. The trick is to make them an integral part of the company’s business strategy.
The best way to design and manage an effective technology strategy involves a number of people and departments. It is also dependent on the goals you intend to accomplish. Microsoft Dynamics, for example, can be used by an entire team to integrate their ERP program and CRM platform into a single solution. This suite of Software-as-a-Service programs enables businesses to better serve customers, automate processes and increase productivity.
All parties involved must be on the same page for a technology implementation to be successful. This includes the top management as well as the users who will ultimately benefit from. Marketing and promoting innovation to all of these groups is a challenge as they have different perspectives and needs. Effective implementation managers recognize the differences and plan for each one in advance.
To overcome the opposition of opinion leaders, managers could put the innovation in the hands of employees who can be credible role models (not exceptionally skilled nor very poor in their training). Anyone who is hesitant about the innovation can see how quickly it adapts and will begin to believe in its potential. Another option is to convince the top management team to take a quick symbolic action to show their commitment to the idea. It could be as easy as an email or a speech. However, it sends an affirmation that the organization is serious in embracing the digital board portal innovation.
